Digital Touism Think Tank Features My Creating Content For Travellers Study
The Digital Tourism Think Tank, which is sponsored by Yahoo, ran a feature about the study that I did to better understand what real travellers want from blogs. People like you that read Tips for Travellers, as I found, are looking for content that is different to what bloggers and travel brands think you do.
I first presented the study at the TBU (Travel Bloggers Unite) Conference in Rotterdam and the report that can be downloaded from the site cover
- Content that travellers trust
- The reason travellers read blogs
- Sources of travel information
- Most trusted sources
- Reasoning behind trusting content
- Most and least helpful content
- Travellers vs. Bloggers
- Implications for travel blogs and industry
Read the article, and download a copy of the report, on ThinkDigital site: Creating Content for Travellers
